Creating a design for your custom T-shirt can be a daunting process. Between ink colours, placement, garment selection and more, there are nearly endless options for your logo or design. While some customers choose bright neon colours, others opt for more muted pastel tones. There is no right or wrong when it comes to your design and personal style. However, when it comes to apparel, there are a few things to keep in mind to ensure your custom garments maximize their impact. Here are a few of our top tips on how to make sure your custom apparel does just that.
1. Know Your Audience
Whether you are designing uniforms for your employees or garments for your upcoming clothing line, it is important to know whom you are trying to reach. Reaching your target audience will generate further interest in your company and offer you the most effective marketing possible. At GetBold, we have experience designing for schools, teams, events, local businesses and more. And the first fifteen minutes of our design services are free! For assistance designing your eye catching custom garments, contact us via phone, email, or the live chat feature on our website. We love to help you create apparel that you and your target audience will love.
2. Keep it Simple
We want your custom garments to be visually balanced and easy to read so that your brand or business is getting the marketing it deserves. The best way to achieve this is by keeping your garment simple. Overly complex or busy designs can be more expensive to print, difficult to wear and may appear cluttered. To avoid this, try to strip your design down to the basics. This means choosing just a few colours or fonts for your logo or design. By focusing on one or two design elements, you may find your message is understood more easily. After all, it’s no fun to be stared at while someone tries to read your shirt.
3. Don’t Forget Colour Theory
You probably learned a little bit about colour theory in school. Remember the colour wheel? Well, that is actually a pivotal aspect of design and a major part of what makes certain designs so eye catching. When selecting the colour palette for your custom apparel, you should aim to create something visually engaging and balanced. One way to do this is by experimenting with analogous colours, which are colours that are side by side on the colour wheel. Using more muted tones, or using nature to inspire your choices are both great ways to great ways to pull off this look. Another popular way to create colour harmony is by using complementary colours. These are colours that are found opposite each other on the colour wheel such as red and green or purple and yellow. Using complementary colours delivers a bold look, which is why this colour scheme is often used by sports teams for their jerseys.
4. Think About Print Placement
Have you considered where your design will go? Some of the most popular placements for screen printed designs are the centre front, centre back and the sleeve. In embroidery, the most popular location is the left chest. The placement of your logo can really impact the way your shirt looks when it is worn. Take into consideration the size and scale of your design, and if you have multiple placements, consider how they will look together. It is important to remember the way your garment will look on an actual person, and not just your mockup.
5. Look for Inspiration
When designing your custom apparel you may want to look around at other shirts that appeal to a similar audience or compete in similar spaces as yours do. It is important to ask yourself: Is your design too similar? Too different? Without copying, learn from the success of other clothing brands or designs around you. You can go online to find your apparel inspiration or just make note of designs that catch your eye in the grocery store or while you’re out and about. You can also check out our Instagram page for some more inspiration. Once you have found the right look and style for your logo or design, your garments are guaranteed to stand out. These are just a few of our top tips when it comes to creating unique custom apparel that will make your design pop. It is important to consider all of these things before finalizing your design, to ensure your custom garments meet your goals. At GetBold, we care about turning your artwork into premium apparel. That’s why our team of experts would love to help your design dreams become a reality. Contact us to get started on your custom design today.
Happy customizing!