How to Create Stand-Out Corporate Swag That Gets Noticed (And Loved) by Employees
Blog post by GetBold
Published at Wed Jun 19 2024
Published at Wed Jun 19 2024
In today's competitive business landscape, every touchpoint with potential clients and future employees matters. Often, a company's first impression comes in the form of branded merchandise, also known as corporate swag.
This swag presents a unique opportunity to showcase your company culture and brand identity. But how do you ensure your swag stands out from the sea of t-shirts and tote bags?
The answer lies in creating something both stylish and memorable, something employees will be proud to wear and represent your brand.
Here are key steps to take your corporate swag from forgettable to fantastic:
- Material Matters: Avoid sacrificing quality for cost. Choose comfortable, long-lasting materials like cotton or durable polyester blends. GetBold offers a wide range of apparel options to suit your brand and budget.
- Embrace Uniqueness: Ditch the generic logo slap. Design a graphic or slogan that reflects your company culture and resonates with your employees. Consider incorporating a fun pattern or using a unique font for a touch of personality.
- High-Quality Printing is Key: A poorly printed design can cheapen the look of your swag. Opt for professional printing methods like heat transfer to ensure your design looks sharp and stays vibrant for years to come. GetBold uses state-of-the-art printing techniques to deliver exceptional results.
- Perfect Fit is a Must: Ill-fitting swag ends up gathering dust. When choosing sizes, refer to a brand-specific sizing chart, or opt for a slightly smaller fit to avoid a baggy look.
- Variety is the Spice of Swag: Cater to diverse preferences by offering a selection of colors and styles. Consider incorporating your brand's color palette or using colors that complement your logo.
- Announce with Enthusiasm: Don't let your amazing swag languish in obscurity. Generate excitement by announcing your new corporate gifts at a company-wide meeting. Partner with Human Resources to ensure the announcement is well-timed and creates a positive buzz.
- Feedback is Golden: Don't just hand out swag and forget it. Gather feedback from your team to gauge their reaction to the design, material, and overall experience. Feedback is invaluable for making improvements to future swag iterations.
By following these tips and partnering with a reputable custom apparel company like GetBold, you can create corporate swag that strengthens employee morale, fosters brand loyalty, and leaves a lasting positive impression.
GetBold: Your One-Stop Shop for Stand-Out Swag
GetBold is a leading provider of custom apparel and promotional products. We offer a vast selection of high-quality t-shirts, hoodies, hats, bags, and more, all customizable to perfectly match your brand identity.
Our team of experienced designers can help you create unique and memorable swag that your employees will love. We use top-of-the-line printing techniques to ensure your design looks sharp and lasts.
Ready to create corporate swag that gets noticed? Contact GetBold today for a free quote!
